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As the holiday season approaches, our latest research reveals surprising trends in luxury travel: Nearly 1 in 5 air travelers have opted for premium experiences. But who exactly is splurging on first-class seats and private jets?
Our study explores generational differences, spending habits, and other factors influencing air travel choices. Based on a survey of over 1,000 Americans planning holiday travel for 2024, this article uncovers the motivations behind these high-end experiences and what they could mean for the travel industry. From Gen Z's unexpected lead in luxury upgrades to the average splurge amount, get ready to find out how America is reimagining holiday travel.
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We surveyed 1,006 Americans planning to travel for the 2024 holiday season. Of the respondents, 19% were Gen Z, 54% were millennials, 22% were Gen X, and 5% were baby boomers. The gender breakdown was 48% women, 51% men, and 1% non-binary individuals. The data was collected in September 2024.
Jettly simplifies private jet booking, offering access to a diverse range of aircraft. Our emphasis on personalized service and cost-effective pricing ensures a tailored travel experience.
You're welcome to share the insights from our luxury travel study, but please credit us by linking back to this page.
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Justin Crabbe
May 7, 2025
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5 minutes
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